Drive integrated print and digital marketing campaigns, including email, paid social media, landing pages, and promotional assets to support global product launches and life cycle marketing campaigns.

Translate creative briefs into compelling visual concepts from research and ideation through delivery and implementation, producing a full asset suite—emails, landing pages, on-site marketing and both paid and organic social media—for major product launches across both Getty Images and iStock brands.

Collaborate with Creative Director, integrated marketers, product managers, and cross-functional stakeholders to deliver projects contributing creative to initiatives focusing on customer acquisition, retention and win back programs supporting incremental revenue targets.

Produce video and static social assets for large-scale paid media testing, including a multi-round iStock paid social relaunch (60+ assets) that supported significant gains in campaign efficiency and audience performance.

Design and optimize marketing landing pages for product launches, including Generative AI landing pages across iStock and Getty Images, to improve product positioning, price testing and strengthen feature credibility.

Research pop culture and emerging design trend to inform creative direction, while piloting exploration on new tools and software like Figma Buzz to standardize templates and accelerate static social production.

Apply Getty Images and iStock global brand standards across campaigns adapted for more than 30 international markets to produce engaging visual communications across all channels, ensuring a cohesive brand experience.