Hey, I'm Marcela
Hometown: Miami, Florida
Residence: New York City
I am an innovative Graphic Designer currently working at Getty Images with a background in creative marketing, branding, product design, and video production. I bring a versatile skill set and a diverse portfolio spanning UX/UI design and content production across digital, video, and print.
I have a sharp eye for design and the ability to craft both visual and written content, and I love bringing ideas to life in ways that truly connect with audiences. I also hold a Journalism degree from American University, which fuels my ability to tell stories both visually and in writing. Outside of work, you’ll usually find me exploring the arts and seeking fresh inspiration.
2022 - Present
Designer, Marketing Creative
GETTY IMAGES
Responsible for creating visually compelling designs that enhance company’s brand identity and drive customer engagement across various digital platforms
Develop visual assets for marketing campaigns across multiple channels, including paid social, email, and landing pages that align with our strategic objectives
Work closely with cross-functional teams, including digital marketing, product, and e-commerce, to conceptualize and execute design solutions that meet business goals
Collaborate with Creative Director to create branded materials for product launches, promotions and sales, and seasonal campaigns
Stay updated on industry trends and competitor activities to inform design decisions and keep our brand relevant and engagingIterate on designs based on feedback from team members and stakeholders, ensuring final outputs meet project specifications and timelines
Organize and maintain a library of design assets, ensuring easy access and efficient workflow within the team
Design and optimize website graphics and user interfaces to enhance the overall user experience and drive sales for AI products
Ensure Getty Images and iStock brand guidelines are implemented consistently across all channels to create a cohesive body of marketing materials
Design and select imagery with a global point of view, relying on regional guidance spanning over 30 regions to explore a variety of perspectives
2021
Art Direction Intern
HARPER'S MAGAZINE
Oversaw electronic page layout, color separation and administrative tasks for the archives, readings and new books sections of the magazine
Conducted art and photography research to identify inspiration and pertinent works to complement the respective monthly editorial content; researched and supervised continuous list of art exhibitions to be paired with the reading section
Collaborated with freelancers (e.g., artists and photographers) to acquire both commissioned and existing content for the magazine and acquired all necessary permissions from artists/authors
Redesigned layout of monthly, national e-newsletter to achieve a more modern look and better align with the magazine’s brand; distributed to 86K subscribers and achieved a 34% open rate
Multitasked, working on several projects at different points in the process simultaneously, always maintaining flexibility with constantly changing expectations and deadline
2020
Communications & Digital Art Direction Intern
ARTFINDER
Designed editorial layout for 20 page Impact Report for fiscal year of 2020, outlining socioeconomic, environmental, and community impact as a B Corp
Executed a company-wide social media audit in effort to optimize company’s social media presence, organizing content and tracking engagement; followers increased by 12.5%
Created and scheduled engaging Instagram content for special initiatives (e.g., Bcorp Week, International Women’s Day) utilizing Adobe Photoshop and Adobe Illustrator; resulting in ~200 likes, 5-10 comments, and 2-5 reshares per post on average
Skills
Design [Figma, Adobe Creative Suite - Photoshop, InDesign, Illustrator, and AfterEffects]
UX/UI Tools [Wix, Square Space, SEO]

Operating Systems [ Windows, Mac OS X, iOS]
​Programming Languages [basic HTML, CSS]
Languages
English [native] Spanish [fluent]